Featuring Ford Collection limited edition Fender Guitars

Woodward Dream Cruise™, Saturday August 15, 7-9 pm
Ford Stage, 300 East 9 Mile Rd. , Ferndale

Ferndale, MI: Only in this brave and crazy new web world can a newly formed classic rock band create buzz and gain fans with the speed of wildfire! Over the past few months, that’s exactly what happened as word of Alto Reed and Steve Dickinson’s new collaboration has captured the interest of Classic Rock fans across the globe. Several thousand Facebook fans have been avidly following the recording of future release “TONIGHT WE RIDE” and the preparation for the LIVE DEBUT of THE REED & DICKINSON BAND on the FORD stage at THE WOODWARD DREAM CRUISE™, 7:00-9:00 PM, SATURDAY AUGUST 15, 300 East Nine Mile Rd, presented in part by 104.3, WOMC FM.

This stellar assembly of Detroit rockers has impeccable international rock credentials and offer fresh and original material in the live show, in addition to a bunch of stompin’ rave-up covers from their many platinum-selling records alongside Detroit rock and roll legends.

Also making their public debuts in Ferndale on Saturday are the new Ford Collection Fender Sonoran® amplified acoustic guitar, played by Alto Reed, and Fender Telecaster®, being played by Bobby East. Designed to commemorate the 45th anniversary of the Ford Mustang, the new edition Fender Sonoran® offers black lacquered paint and custom Mustang “fire flame” pony while the Telecaster® sports “red candy” paint and a custom depiction of the 2010 Mustang redesign. Both are as smooth and shiny as a showroom car!

Only 300 guitars of the Sonoran® design will be manufactured and can be reserved online for $399. The Telecaster® can be reserved for $729. The Ford Collection is also expected to announce a drawing for a band autographed Telecaster at the event! Visit www.fordcollection.com for product info and contest updates.

ALTO REED
Native Detroiter Alto Reed is well known as one of the founding members and longtime saxophonist in Bob Seger’s Silver Bullet Band, lending his signature soloing to Seger classics like Turn the Page, Horizontal Bop, Main Street and Old Time Rock & Roll. During the late ’90s, Reed launched a solo career to complement his work with the Silver Bullet Band, electing to explore contemporary jazz. Reed’s solo debut, Cool Breeze, was released in late 1997, weaving together pop, rock, and R&B with melodic jazz.

STEVE DICKINSON
This prolific Ontario singer-songwriter is gifted with a powerful voice that immediately evokes the glory days of classic rock. His lyrics paint vivid pictures of simpler days with vocal stylings that can be likened to rock giants Bob Seger, John Mellencamp, and Bruce Springsteen. Long a fan favorite in Canada for his live performances, Steve is winning over a brand new audience on the strength of his own material, both solo and co-written.

THE BAND:

• Bobby East, Guitar: Multi-platinum former Kid Rock sideman who has also dazzled audiences with his other projects HemiGod and the Reefermen.
• Jeff Fowlkes, Drums: Kid Rock, Robert Bradley’s Blackwater Surprise, Dave Matthews Band, Allman Bros Band.
• Roger Noonan, Bass: Bob Seger, Aretha Frankin, Elliot Lurie’s “Looking Glass”
• Bernie Palo, Keyboards: Detroit ’s “go-to-guy” for all things Hammond !
• Barbara Payton, backing vocals: Bob Seger’s Silver Bullet Band, Kid Rock, Eddie Money, Joe Cocker.
• Cheryl Lescom, backing vocals: Jeff Healy, Matt Minglewood, Dutch Mason and the Detroit Women in R&B.