D-Brand

D-Brand

My sister-in-law is from the D, but lives in NYC.  The other day she saw someone walking down the street with a Tigers cap on.  “Go Tigers!” she yelled, and she was greeted with a confused look.  “Your hat . . . it’s a Tigers cap,” she informed him, and he replied, “Oh, I just thought that the Detroit D was cool.” Is the Detroit D cool?  Is Detroit cool?

  The New York Times has a constant stream of articles about Detroit (mostly positive), and (at least lately) the national press in general seems to gravitate more towards the “City on the rebound fueled by the young and hip” narrative, rather than the “post-City of abandoned buildings” narrative.  These publications seem to recognize that creatives are living in or coming to Detroit to “start something,” and these creatives are fed by an energy to “start something” that started before the Great Recession, and this energy continues to build on itself.  Zap … did you feel that.

            Here are some of my favorite examples of people that are encouraging Detroit’s new narrative:

*     Detroit Lives!  Philip Lauri presents multimedia products and projects that push Detroit’s new, hip image

*    Lemonade Detroit – Erik Proulx and Peter Nelson are shooting a positive documentary about the real Detroit, and everyone can be a producer

*    The People of Detroit – Noah Stephens continues to take beautiful pictures of the beautiful people of Detroit

And in case you do not want to take my word for it, Chrysler spent bags of gold coins to run a commercial for its Chrysler 200 during last year’s Super Bowl.  You know the commercial.  Chrysler was cool, because it was imported from Detroit.  I thought the commercial was brilliant.  And so did some other people: It just won an Emmy: http://allhiphop.com/stories/news/archive/2011/09/11/22878614.aspx